The adtech company @viant_tech has acquired @lockr_digital
, a first-party data platform, to help scale offerings like Viant’s Household ID and IRIS_ID, which provide advertisers with alternative ad-targeting tools as third-party cookies phase out.
@martyswant
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Viant Acquires Lockr Digital for Alternative Ad-Targeting Solutions
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DoubleVerify Integral Ads Q4 Results AI Ad Tech Competition
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For this week's @Digiday AI Briefing, I wrote about last weeks Q4 results from @doubleverify and @integralads
, their efforts to compete across social and other channels and plans to win over more mid-market advertisers with tools beyond brand safety. -
Deutsche Telekom AI Phone: Mobile Search Ads Opportunity
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Deutsche Telekom, @TMobile
's parent, is building a new "AI phone" with a "Magenta AI" assistant powered by @perplexity_ai
. Other partners include Google Cloud AI, ElevenLabs and Picsart. What are the odds this this be become new real estate for mobile AI search ads? -
DoubleVerify and Integral Ads Stock Performance After Earnings
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I'm still working on my recap about @doubleverify and @integralads earnings. Will share more about both later, but for now here's a look at their stock prices. (DV reported yesterday and IAS reported this morning.)
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Liner Tests Ads Revenue Model Against ChatGPT Competition
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As competitors like ChatGPT and Perplexity started adding more premium features for free, Liner decided it should start testing ads as a way to generate revenue while also offering more within its free tier. (The alternative was to try making money with the enterprise category.)
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Samsung-backed Liner tests AI search ads globally
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Liner, a South Korean AI search engine, has been quietly testing ads in the U.S. and Europe using a traditional cost-per-click model. I spoke with the Samsung-backed startup's founder & CEO spoke about its approach to AI search, ads & its plan to compete with larger players.
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Elon Musk’s $288 Million Investment in 2024 Election
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For anyone who forgot, Elon spent at least $288 million on the 2024 election, according to the Washington Post’s analysis of FEC filings.
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ChatGPT Deep Research Updates System Card Risks Safeguards
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More Deep Research updates for @ChatGPTapp
, including this system card with risks assessments, red-teaming and safeguards info for areas like content and privacy. -
Amazon Ads Updates Address URL-Level Reporting Pressure
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Here's my Friday story about the @AmazonAds updates, which come as advertisers put more pressure on adtech vendors to provide more URL-level reporting. The updates follow the recent @AdalyticsHQ report and letters from @MarshaBlackburn & @SenBlumenthal
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Wealthy Americans Drive Nearly 50% of U.S. Consumer Spending
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Households making $250,000+ now account for 49.7% of all U.S. spending. "Three decades ago, they accounted for about 36%. All this means that economic growth is unusually reliant on rich Americans continuing to shell out." This chart that accompanies @WSJ
's story is striking: