@martyswant

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05 March 2025 2h52

Reminds me of when Amazon first broke out its ad revenue a few years ago and it was a huge deal.

5 March 2025

Blis location-targeting startup valued at $200 million in acquisition

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04 March 2025 17h55

One source said any such deal would value Blis — a company that has pioneered the location-based targeting sector since the mid-2000s — at around $200 million. New @Digiday story from Ronan Shields and me:

T-Mobile acquires location-based adtech startup Blis

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04 March 2025 17h46

Blis, a location-based adtech startup, has been exploring its exit options in recent weeks, according to multiple sources. After discussions with both private equity and strategic suitors, sources now say the Blis is on the brink of a deal with T-Mobile.

Viant Acquires Lockr Digital for Alternative Ad-Targeting Solutions

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04 March 2025 1h27

The adtech company @viant_tech has acquired @lockr_digital
, a first-party data platform, to help scale offerings like Viant’s Household ID and IRIS_ID, which provide advertisers with alternative ad-targeting tools as third-party cookies phase out.

DoubleVerify Integral Ads Q4 Results AI Ad Tech Competition

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04 March 2025 0h54

For this week's @Digiday AI Briefing, I wrote about last weeks Q4 results from @doubleverify and @integralads
, their efforts to compete across social and other channels and plans to win over more mid-market advertisers with tools beyond brand safety.

Deutsche Telekom AI Phone: Mobile Search Ads Opportunity

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04 March 2025 0h20

Deutsche Telekom, @TMobile
's parent, is building a new "AI phone" with a "Magenta AI" assistant powered by @perplexity_ai
. Other partners include Google Cloud AI, ElevenLabs and Picsart. What are the odds this this be become new real estate for mobile AI search ads?

DoubleVerify and Integral Ads Stock Performance After Earnings

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28 February 2025 17h02

I'm still working on my recap about @doubleverify and @integralads earnings. Will share more about both later, but for now here's a look at their stock prices. (DV reported yesterday and IAS reported this morning.)

28 February 2025

Liner Tests Ads Revenue Model Against ChatGPT Competition

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26 February 2025 17h43

As competitors like ChatGPT and Perplexity started adding more premium features for free, Liner decided it should start testing ads as a way to generate revenue while also offering more within its free tier. (The alternative was to try making money with the enterprise category.)

26 February 2025

Samsung-backed Liner tests AI search ads globally

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26 February 2025 17h39

Liner, a South Korean AI search engine, has been quietly testing ads in the U.S. and Europe using a traditional cost-per-click model. I spoke with the Samsung-backed startup's founder & CEO spoke about its approach to AI search, ads & its plan to compete with larger players.