Yesterday, @CheckMyAdsHQ filed a complaint with @tag_today asking about transparency, enforcement and if its certification process. The 10-page report also calls for a public investigation and updates to TAG's certification guidelines & methodology.
@martyswant
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Senators Target Adtech Vendors Enabling CSAM Monetization
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ICYMI: Here's my Friday story about @MarshaBlackburn and @SenBlumenthal
's letters to six CEOs — including @doubleverify and @integralads — about concerns about adtech vendors enabling ad monetization on problematic websites including sites flagged for hosting CSAM content. -
Elon Musk’s OpenAI bid amid regulatory scrutiny and momentum
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I also wonder about the timing of this. Is this an effort to divert focus from DOGE as it faces increased scrutiny? OpenAI also just ran a Super Bowl ad, so maybe it's meant to retail that momentum. Here is @WSJ
's story from @jtoonkel and @berber_jin1
. https://
wsj.com/tech/elon-musk
-openai-bid-4af12827
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OpenAI Board Rejects Acquisition Offer Sam Altman Response
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FWIW: Sam Alman has already said "no thank you" with his own counter-offer quip on X. Plus, OpenAI's board doesn't have the same fiduciary duty as Twitter's board, so it's not under the same financial & legal pressure to consider the offer…Right?
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Elon’s Potential OpenAI Acquisition: Board Chair Bret Taylor Connection
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Amid reports of Elon's unsolicited offer to buy OpenAI, it's worth noting OpenAI's board chair is Bret Taylor — who also was Twitter's board chair when Elon bought it. Ever since Taylor joined the board, I've wondered what would happen *if* Elon ever tried to buy OpenAI…
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OpenAI launches ChatGPT Super Bowl advertisement campaign
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Here’s @OpenAI
’s #SuperBowl ad for @ChatGPTapp
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Yahoo airs Bill Murray Super Bowl bumper ad campaign
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Didn’t expect to see Yahoo air a #SuperBowl bumper ad starring Bill Murray!
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OpenAI’s First Super Bowl Ad Features ChatGPT Prominently
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OpenAI's ad for ChatGPT — it’s first ever Super Bowl ad — just ran in the 2nd quarter shortly before halftime. Interesting that it didn't mention OpenAI or ChatGPT until the very last second of the ad. Until then it was mostly animated visuals and a few audio prompt examples.
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Congressional Scrutiny Intensifies on Adtech Ad Measurement Practices
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For anyone not following the adtech world, @AdalyticsHQ has released several reports the past few years about ad measurement, brand safety and other concerns. The watchdog group's often been a voice in the wilderness, so this new attention from Congress is noteworthy.
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US Senators Demand Amazon Google Address AI Practices
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In letters to Amazon and Google, @MarshaBlackburn & @SenBlumenthal said the companies’ “actions here—or in best case, inaction—are problematic.” My story @Digiday story about the six letters sent in response to @AdalyticsHQ
's findings: