If anyone has any off-record or on-background info about how much @PublicisGroupe is paying for @Lotame
, let me know! It'd be great to learn any intel about the terms and/or how the deal came together.
@martyswant
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Publicis Groupe acquires Lotame: deal terms and pricing details
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Lotame Epsilon Merger Data Deduplication Challenges Explained
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It's worth noting that there's bound to be overlap between Lotame and Epsilon's data sets, but it's still unclear how much. When I asked Publicis yesterday, they said combined total unique IDs won't be known until everything is de-duplicated after the deal closes.
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Publicis Groupe Acquires Lotame to Expand AI Data Capabilities
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News: @PublicisGroupe has agreed to acquire ad tech firm @Lotame to expand the holding company’s global identity and data-management capabilities. The plan is to integrate Lotame with Epsilon, which will enable new capabilities within Publicis Groupe's CoreAI platform.
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WPP Partners with Stability AI for Generative AI Integration
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News: @WPP has a new strategic partnership with @StabilityAI
, which includes a joint R&D pipeline, access to Stability's AI models and a direct integration with WPP's AI platform WPP Open. This seems like a very different investment than agency holdcos usually make, doesn't it? -
Google’s Latest Lobbying Efforts Reported by Bloomberg
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Here is last night's Bloomberg story from @daveyalba & @joshua_sisco about Google's latest lobbying efforts:
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Google Breakup Data Security Risks and Adtech Leakage Threats
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Only reason I can think of off is the growing risk of adtech data leakage, which many experts have noted is a real threat — but unrelated to the Google cases. …Is the hypothetical argument that selling off parts of Google could provide more risks depending who buys them?
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Google Invokes National Security in DOJ Antitrust Defense
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Any national security experts want to enlighten me as to why Google is suddenly citing "national security concerns" as a reason the DOJ should ease up on its antitrust efforts?
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Digg Relaunches with AI-Powered Community Platform
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Big news for @digg
, which is readying for a relaunch thanks to being bought back Digg founder @kevinrose and @alexisohanian
. I spoke with Rose & new CEO @JustinMezzell about the plans for a new AI-powered community-first platform. (Link to my @Digiday story in the thread.) -
TikTok bid highlights user data ownership and platform accountability
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Beyond the big news of the bid to buy TikTok, it's interesting to see Alexis show upfront support for key things people have asked platforms to provide for *years*: To let users own their data
To let creators own audiences
To make platforms more transparent & accountable -
Musk’s DOGE Claims Transparency While Hiding Spending Details
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“Although Musk has described DOGE as ‘maximum transparent,’ it has not made its spending or salary ranges publicly available.” “Funding for DOGE had grown to around $40 million as of February 20, according to a recent ProPublica report.”