recognition application that allowed you to send and receive text messages by talking to your phone. One of the things that was really clear to us at the time was that you should look at what people are doing in your product in order to figure out how to make it better.
@lennysan
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Users Discover Ability to Customize and Build Own Templates
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actually started using it, some people went down to the lower stack and they were like, ‘Huh, I can actually change these things. I can modify it, I can build my own template.’ We took a little bit of a roundabout way of getting there, but that’s the story.”
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Modern Documentation Tool Leverages Notes as Market Entry Point
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software using our tool, you can now click a button and get this modern docs/wiki product, without any work. It proved to be a great wedge into the market, because notes is the simplest unit of work, and it got people in the door and using the product. And then once people…
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How Notion Evolved From Buggy No-Code Builder to Success
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“Early Notion was basically a no-code website builder. It didn’t go anywhere for years. It was very unstable, the tech stack we had used in the early iterations of it was fairly buggy, and user feedback was not great. But as we peeled the onion, talking to users and…
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Notion 1.0 Launch Strategy: Templates Driving Product Adoption
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The turning point was in early 2017 (four years in), when we launched Notion 1.0, focused around just docs and wikis. At the same time, we made a few different templates ourselves so that you can click a button and start using the product. Instead of telling people to build…
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Ponder and Probe: Customer Discovery Strategy for Startups
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Strategy 2. Ponder and probe: Pick a space you’re interested in, then whiteboard and tinker while talking to dozens of potential customers—looking intently for pain and pull. For example, the origin story of @NotionHQ from @akothari (co-founder):
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CRM analytics gap: Why deals fail remains hidden from view
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all of the knowledge about what was working and not working was hidden inside people’s heads: ‘The CRM was showing me stuff, but it wasn’t anything meaningful. Yes, you didn’t close that deal, but why?’ He left Sisense and looked around to see if anybody was addressing this.
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AI System Captures Sales Intelligence for Organization
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I was on sabbatical doing nothing, learning deep learning, so we figured: let’s try to come up with a system that takes the stuff from salespeople’s heads, captures the information, and gives visibility and guidance to the rest of the organization.”
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Gong CEO shares startup origin story solving sales analytics
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As one example, the origin story for @Gong_io from @eilonreshef (CEO): “Amit, now my co-founder, ran a company in the BI space called Sisense. He ran into a problem—when sales didn’t work well—and it was very hard to understand why. He realized that essentially…
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Most Successful B2B Startups: Key Strategies
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(Keep reading for highlights, or jump straight to the full post for the whole story) ➔ https://
lennysnewsletter.com/p/how-the-most
-successful-b2b-startups
…