Ingredient 1. The problem is important to people There need to be a lot of people willing to spend a lot of money to solve the problem. Most startups fail not because the idea isn’t good but because the market (people+money) for the solution is just too small.
@lennysan
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Venture Scale: $100M to $1B Revenue Path Rule
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If you want to build a venture-scale business, a rule of thumb is that there needs to be a clear path to $100m in revenue per year, and eventually a path to $1B a year.
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Founder-Led Sales: Essential Lessons Every Founder Must Know
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What's one thing you learned about founder-led sales that you think every founder should know?
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Engineers Build Internal Solution Through Innovation and Knowledge Sharing
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answer the questions I just posed. And so we said, ‘All right, well, we’ve got to build it ourselves.’ A bunch of engineers with a lot of hubris, haha. So we ended up doing that. And as we shared those insights with other companies that we knew…
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User behavior analytics: choosing the right platform
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Figure out where people are getting stuck, what keeps them coming back, what they like to use and what they don’t like to use. We tried out tons of products on the market. I remember Flurry, Google Analytics, Adobe, Kissmetrics, and others. And none of them were able to…
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Product Pivot Strategy: From Sonalight to Amplitude Success
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Strategy 3. Present pull: Identify something you’ve built that is showing signs of pull—and pivot fully to that. For example, the origin story of @Amplitude_HQ from @spenserskates
: “We started with a different company before Amplitude, called Sonalight, which was a voice… -
User Behavior Analysis for AI Product Improvement
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recognition application that allowed you to send and receive text messages by talking to your phone. One of the things that was really clear to us at the time was that you should look at what people are doing in your product in order to figure out how to make it better.
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Modern Documentation Tool Leverages Notes as Market Entry Point
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software using our tool, you can now click a button and get this modern docs/wiki product, without any work. It proved to be a great wedge into the market, because notes is the simplest unit of work, and it got people in the door and using the product. And then once people…
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Users Discover Ability to Customize and Build Own Templates
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actually started using it, some people went down to the lower stack and they were like, ‘Huh, I can actually change these things. I can modify it, I can build my own template.’ We took a little bit of a roundabout way of getting there, but that’s the story.”
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Notion 1.0 Launch Strategy: Templates Driving Product Adoption
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The turning point was in early 2017 (four years in), when we launched Notion 1.0, focused around just docs and wikis. At the same time, we made a few different templates ourselves so that you can click a button and start using the product. Instead of telling people to build…