Enjoy my conversation with @ronnyk
—The most insightful and experienced person I know on the art and science of A/B testing We discuss:
➔ How to foster a culture of experimentation
➔ When not to A/B test something
➔ Why *trust* is the most important element of running
@lennysan
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A/B Testing Culture: Insights with Ronny Kohavi
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Shopify Abandons Annual Planning Cycle Amid Rapid Change
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Until very recently, @Shopify had an annual planning cycle where they'd present detailed plans to the CEO and finance in August or September. Unsurprisingly, the plans would get torn up my March. They realized yearly planning is often a charade, with things changing so fast these
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Senior Leadership Team Approval Process for Product Decisions
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Then it comes up to the senior leadership team (SLT), which they call OK2, which includes, again, product, UX, engineering, and data, who all have to sign off on it as well.