will need to be done in the product by the PM and eng teams. Knowing where you are experiencing friction will ensure that you have sufficient data tracking and understanding of your growth model to bring the right talent on board, enabling new hires to have a meaningful impact.
@lennysan
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First Growth Hire: Align Skills to Biggest Growth Friction
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Your first growth hire’s skill set should be anchored to the biggest growth lever that is currently experiencing friction: acquisition, activation, engagement, or monetization.
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Scaling Product-Market Fit: Distribution Validation Strategies
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you are ready to blow up the distribution of your current product-market fit and have initial validation of your distribution methods.
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Essential Growth Leader Qualities: Velocity, Mindset, Execution
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(1) high iteration/learning velocity; (2) a growth mindset; (3) strong execution skills, and a generalist who can execute across different growth problems; and, ideally, (4) someone internal who already has the business context.
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Product Strategy: Aligning Growth Goals with Go-to-Market Model
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with acquisition, monetization, and retention distribution goals in mind from the very beginning. If you are planning to be marketing/sales-led, then the product experience will look very different from inception, as you will have humans responsible for growth levers.
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Founder-Led Growth: Validating Product-Market Fit Early
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Feeling PMF: Founder-led growth During early signs of traction, it is important to validate that the growth model hypothesis was correct. Founder-led growth is the best path here, where the founder drives growth efforts across product-led, marketing-led, or sales-led motions.
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PMF validation must precede growth scaling
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Growth is about increasing the distribution of the core product. If there is no validation that the product has found PMF, growth has nothing to grow. PMF has to happen first, then growth.
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Growth Strategy Before Product-Market Fit: Avoid Early Hiring
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2/ How does growth look at different company stages? Before PMF: Develop a growth model hypothesis Many founders get caught up in growth hype and try to hire growth talent early. Don’t fall victim to this trap—you will waste precious capital and equity for lackluster results.
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How to Hire Your First Growth Team
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Read the full post here https://
lennysnewsletter.com/p/how-to-hire-
your-first-growth-team
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SVPG Conference Nigeria Scholarships Product Community Africa
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My friends at SVPG (
@cagan + @CIdiodi
) are hosting a conference + workshops in Nigeria. Consider donating to their efforts so that they can give out as many scholarships as possible. Help uplift the product community across Africa. Even a few bucks helps.