with acquisition, monetization, and retention distribution goals in mind from the very beginning. If you are planning to be marketing/sales-led, then the product experience will look very different from inception, as you will have humans responsible for growth levers.
@lennysan
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Growth Strategy Before Product-Market Fit: Avoid Early Hiring
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2/ How does growth look at different company stages? Before PMF: Develop a growth model hypothesis Many founders get caught up in growth hype and try to hire growth talent early. Don’t fall victim to this trap—you will waste precious capital and equity for lackluster results.
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PMF validation must precede growth scaling
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Growth is about increasing the distribution of the core product. If there is no validation that the product has found PMF, growth has nothing to grow. PMF has to happen first, then growth.
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How to Hire Your First Growth Team
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Read the full post here https://
lennysnewsletter.com/p/how-to-hire-
your-first-growth-team
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SVPG Conference Nigeria Scholarships Product Community Africa
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My friends at SVPG (
@cagan + @CIdiodi
) are hosting a conference + workshops in Nigeria. Consider donating to their efforts so that they can give out as many scholarships as possible. Help uplift the product community across Africa. Even a few bucks helps. -
Recruiting candidates for upcoming positions
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Really appreciate the advice! Will be talking to a bunch of candidates over the next week
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Sponsors: Merge API, Coda, and Vanta Integration Tools
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Thank you to our sponsors: @merge_api
—A single API to add hundreds of integrations into your app: http://
merge.dev/lenny @coda_hq
—Meet the evolution of docs: https://
coda.io/lenny @TrustVanta
—Automate compliance. Simplify security: https://
vanta.com/lenny -
Monetizing Passions: Scaling Marketplaces and Stories
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Listen now Apple: https://
podcasts.apple.com/us/podcast/mon
etizing-passions-scaling-marketplaces-and-stories/id1627920305?i=1000625025581
… Spotify: https://
open.spotify.com/episode/5VlJ9K
ZTqqwHgT9qibgWr4
… YouTube: -
Camille Hearst on Creator Economy Monetization Strategy
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Camille Hearst (
@camillionz
) is Head of Fan Monetization at @Spotify
, previously Head of Product for Creators at @Patreon
, PMM at @YouTube
, and the 2nd ever Product Manager on @iTunes
. She been working in the creator economy longer than essentially anyone. In today's episode:
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Lennybot reveals new capabilities in multiple dimensions
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Lennybot is revealing, in more ways than one