A few of my favorite stories of how founders validated their startup ideas: 1. After 6 ideas that didn't work out, Rujul Zaparde (
@rujulz
) and Lu Cheng created a 16-point checklist for what a great startup idea needs to hit.
@lennysan
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Founders share validation strategies for startup ideas
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Launch and Learn: Segment’s Unexpected Product Success Story
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4. Just launch and see how it goes In the case of @segment
, the founders didn’t actually expect the product to take off: -

Prototype Path: Co-creating Products with Design Partners
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3. The prototype path: Create a quick prototype and co-create with a small number of design partners The founders of @linear came into the space with strong opinions of what the product needed to be, but then slowly started getting feedback from similar-minded startups:
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User Research First: The Zip HQ Path to $1.5B Validation
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2. The listening path: Talk to tons of potential users first, looking for signs of pull and pain—then start building The founders of @TheZipHQ (last valued at over $1.5B) spoke with 75 potential users before committing to their idea:
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4 Ways to Validate Your B2B Startup Idea Successfully
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4 ways for validate your B2B startup idea: 1. The do-it-manually path @christinacaci manually created compliance reports for a few companies and noticed (surprisingly) that they all found them very valuable. She then built @TrustVanta (last valued at $1.6B):
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Understanding the Role of Product in AI
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Also got an episode for you to check out with @ChristineItwaru https://
lennysnewsletter.com/p/understandin
g-the-role-of-product
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Evaluating B2B Startup Ideas: Insights from Top Founders
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So you have a startup idea. How do you know if it's a great idea, or a waste of time? For part 2 of my series on kickstarting and scaling a B2B business, I interviewed the founders of 20+ of today's best B2B startups—including @Amplitude_HQ @Linear @NotionHQ @Figma @Gong_io
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Three Essential Tools for Startups: CSV Import, Analytics, Search
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Thank you to: @oneschema_co
—Import CSV data 10x faster: https://
oneschema.co/lenny @mixpanel
—Event analytics that everyone can trust, use, and afford: https://
mixpanel.com/startups @brave
—An independent, global search index you can use to power your app: https://
brave.com/lenny -
Ultimate Guide to MarTech with Austin Hay and Reforge
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Listen now Apple: https://
podcasts.apple.com/us/podcast/the
-ultimate-guide-to-martech-austin-hay-reforge-ramp/id1627920305?i=1000624294105
… Spotify: https://
open.spotify.com/episode/1oz8M1
hnAV2Nch59gEFS2W
… YouTube: -
The Essential Martech Expert for Growth Teams
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At the center of most great growth teams is a 10x Martech person.
— Lenny Rachitsky (@lennysan) 13 août 2023
In my latest conversation with @AustinAHay (Reforge, Ramp, Runway), learn:
∟ What a Martech person can do for your business
∟ When and how to hire one
∟ Austin’s golden growth stack
∟ Much more pic.twitter.com/eIATzIRROiAt the center of most great growth teams is a 10x Martech person. In my latest conversation with @AustinAHay (Reforge, Ramp, Runway), learn:
∟ What a Martech person can do for your business
∟ When and how to hire one
∟ Austin’s golden growth stack
∟ Much more