3. When exploring the idea behind @TryRamp
, @eglyman and his co-founder manually created savings report for founders, to see if they'd find them useful:
@lennysan
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Ramp founders manually built savings reports for validation
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Deep Customer Pain Points in Payroll Services Market
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What you’re looking for is really really deep emotion. The moment we asked them ‘What do you feel about your current payroll provider?’ they started cursing, literally. More than half of people just started cursing and being really upset. That's when you know you have something."
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Customer Feedback Validation: Distinguishing Genuine Interest from Politeness
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a customer and they say, ‘Oh yeah, that’s cool.’ You say, ‘Would you buy it?’ They’re like, ‘Yeah, yeah, I may buy it.’ That’s not the feedback you’re after. That basically means that, no, they’re not going to buy it. They’re just being nice. …
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Kill Bad Ideas Early: The Best Time to Pivot Is Today
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"We were very honest with ourselves. We worked on a bunch of terrible ideas before, and if there’s anything we had learned, it’s that today will be the easiest day to kill the idea and do something better. It’ll always be harder tomorrow. …
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75+ CFO Interviews Refine Product Strategy Through LinkedIn Research
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"We did 75+ interviews with CFOs, heads of procurement, and heads of finance. It really helped refine the idea. We had 110 pages of notes from 3 weeks of chats. Turns out the response rate is pretty good on LinkedIn when you just want advice."
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Founders share validation strategies for startup ideas
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A few of my favorite stories of how founders validated their startup ideas: 1. After 6 ideas that didn't work out, Rujul Zaparde (
@rujulz
) and Lu Cheng created a 16-point checklist for what a great startup idea needs to hit. -

Launch and Learn: Segment’s Unexpected Product Success Story
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4. Just launch and see how it goes In the case of @segment
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Prototype Path: Co-creating Products with Design Partners
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3. The prototype path: Create a quick prototype and co-create with a small number of design partners The founders of @linear came into the space with strong opinions of what the product needed to be, but then slowly started getting feedback from similar-minded startups:
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User Research First: The Zip HQ Path to $1.5B Validation
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2. The listening path: Talk to tons of potential users first, looking for signs of pull and pain—then start building The founders of @TheZipHQ (last valued at over $1.5B) spoke with 75 potential users before committing to their idea:
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4 Ways to Validate Your B2B Startup Idea Successfully
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4 ways for validate your B2B startup idea: 1. The do-it-manually path @christinacaci manually created compliance reports for a few companies and noticed (surprisingly) that they all found them very valuable. She then built @TrustVanta (last valued at $1.6B):