To make it really simple: 1. Start with former colleagues (yours, and those of your early employees) 2. Collect your investors’ contacts who match your profile and then go cold outbound (creatively) 3. Find a community where your ICPs might be hanging out, and go participate
@lennysan
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Strategic Growth Tactics for Startup Customer Acquisition
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Summary: Start by reaching out to your network, looking for people who match your ICP Go outbound, but be strategic about it Tap your investors’ networks Participate in communities—and network Put out compelling content and build a following online Get press Just launch
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Launch Your Product and Let Users Come Naturally
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7. Just launch, and wait for users to come to you Sometimes you build it and they do come, like in the case of @segment
, @stytchauth
, and @Loom
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Building Early User Base Through Compelling Online Content
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5. Put out compelling content and build a following online I was surprised by how many founders found their early users from their online presence. Some started sharing content online before they started the company, and some after.
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Early PR Success: Three Startup Case Studies
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6. Get press Three startups I looked at had meaningful success with early PR— @Amplitude_HQ
, @canva
, and @SlackHQ -
Networking and Community Building Strategies for Startup Growth
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4. Participate in communities, and network A surprising number of startups found some of their early customers by old-school networking and community building. This includes participating both in offline and online communities, and sometimes creating your own community.
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Investor Networking Strategies for YC Founders and Capital Raising
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digging into the investors’ own networks (including batch-mates within YC) and cold-emailing them. And not only pitching these founders but also asking them for intros to other founders who may be a fit.
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Leverage Your Investors’ Networks for First Customers
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3. Tap your investors’ networks Though it’s not a large bucket, some startups found success leveraging their investors to find their first handful of customers, especially among YC. But not by asking for introductions—instead, by doing the hard work of…
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Finding and Winning Your First 10 B2B Customers
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How to find and win your first 10 B2B customers:
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AI Tools for Product Management and Data Import
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Thank you to our wonderful sponsors for supporting the podcast: http://
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