Examples: When starting @retool
, @dvdhsu mined Crunchbase to find companies who just raised money within their target segment (delivery startups, fintech, stuff that’s very operationally heavy), and cold emailed them.
@lennysan
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Cold Email Prospecting Strategy for Startup Growth
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Figma’s B2B Growth Strategy: From ICs to Company-Wide Adoption
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If you're building in B2B, do not miss my chat with @clairetbutler 🔥
— Lenny Rachitsky (@lennysan) 8 septembre 2023
Learn why Figma first focused on ICs within an org loving their product, how they encouraged the product to spread internally, how they approached finding PMF, their freemium strategy, and much more. pic.twitter.com/EACJQQS8A4If you're building in B2B, do not miss my chat with @clairetbutler Learn why Figma first focused on ICs within an org loving their product, how they encouraged the product to spread internally, how they approached finding PMF, their freemium strategy, and much more.
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AI-Powered Tools Sponsor Podcast: Compliance, Analytics, Speech Models
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Thank you to our wonderful sponsors for supporting the podcast: @TrustVanta
—Automate compliance. Simplify security @mixpanel
—Event analytics that everyone can trust, use, and afford @AssemblyAI
—Production-ready AI models to transcribe and understand speech -
Inside Look at Figma’s Unique Go-to-Market Motion
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Listen now Apple: https://
podcasts.apple.com/us/podcast/an-
inside-look-at-figmas-unique-gtm-motion-claire/id1627920305?i=1000627075405
… Spotify: https://
open.spotify.com/episode/7FiGUA
6siHpfrdu9G4Rcgl
… YouTube: -
Winning Your First 10 B2B Customers: Complete Guide
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For much more on this, don't miss my full post on finding and winning your first 10 B2B customers
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Custom LennyBot automates content management efficiently
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Yes! Custom built but does exactly this with my content, http://
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Three strategies to recruit your first employees
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To make it really simple: 1. Start with former colleagues (yours, and those of your early employees) 2. Collect your investors’ contacts who match your profile and then go cold outbound (creatively) 3. Find a community where your ICPs might be hanging out, and go participate
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Strategic Growth Tactics for Startup Customer Acquisition
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Summary: Start by reaching out to your network, looking for people who match your ICP Go outbound, but be strategic about it Tap your investors’ networks Participate in communities—and network Put out compelling content and build a following online Get press Just launch
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Launch Your Product and Let Users Come Naturally
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7. Just launch, and wait for users to come to you Sometimes you build it and they do come, like in the case of @segment
, @stytchauth
, and @Loom
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Early PR Success: Three Startup Case Studies
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6. Get press Three startups I looked at had meaningful success with early PR— @Amplitude_HQ
, @canva
, and @SlackHQ