My recap of #GoogleCloudNext that I wrote last week is finally live, featuring one of the themes: how Google is getting major brands like @LOrealGroupe and @MDLZ to create, iterate and scale content using generative AI. One example: The legendary creative agency @GSP created a
BUSINESS
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Gaming Market Expansion: India’s Emerging Opportunity for Creators
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America's gaming creators are very well paid because lots of games need to be marketed there because there's demand. We have this crazy opportunity to make this market in India too now. More wins = more funding = more games.
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Massive AI Market Expansion Through Unique Intellectual Property
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true. Massive market expansion, and nobody really competes because everything will be unique intellectual property.
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Global Logistics Network Disruption: AI-Enabled Synchronized Response
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A disruption at any point in the global logistics network can prove disastrous. Explore with @TerenceLeungSF in this Logistics Viewpoints article about enabling an immediate & synchronized response. #AI #networkhttps://t.co/awtXpK3wcu@mvollmer1 @nicochan33 @blueyonder pic.twitter.com/MM0Bm4wKXh
— Terence Leung (@TerenceLeungSF) 14 avril 2025A disruption at any point in the global logistics network can prove disastrous. Explore with @TerenceLeungSF in this Logistics Viewpoints article about enabling an immediate & synchronized response. #AI #network https://
okt.to/WJci7r @mvollmer1 @nicochan33 @blueyonder -

Building Digital Resilience Through Data and Cyber Recovery
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How quickly can your organization recover from a cyber or business disruptions? I recently sat down with Frank Dimina, SVP & GM, Americas and Public Sector at @splunk
, to discuss the critical role of data in building digital resilience. Here are the Key Insights from our -
Phishing Alert: Superhuman Email Scam Targets Startup Founders
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PSA: there is a very good email, which I feel is unlikely to be legitimate, that targets quirks in Superhuman and an economic arrangement with a startup-adjacent vendor that very many founders are likely to have, attempting to get one to click on a link.
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Google Search’s Magic Money Printer: Wasteful Spending and Institutional Challenges
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This isn’t entirely a one-note story. Search was so good that it awarded Google a magic money printer, and not all of the money printed was spent wisely, and the institution suffered many of the games you’d expect the owner of a magic money printer to suffer.
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Continuous Great Works Production Model for Talent Retention
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One of the upsides to reconfiguring the world such that one needs to continuously bid for the time and attention of smart people, as opposed to identifying them early and then locking them down for life, is you need to produce and sell Great Works continuously or you can’t afford
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Enterprise GenAI Evaluation: Beyond Traditional Metrics
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At the #GenAISummit a few days back, our CEO @ajratner discussed why traditional AI metrics fall short & how enterprises can use business-specific evaluation criteria, scale SME feedback & apply data slicing & programmatic evaluation to get the most from #GenAI #SnorkelAI
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SaaS Value Proposition: Understanding As-a-Service Business Models
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The bundle of goods companies are buying expressed by the words “as a Service” is a complicated one and is *not a small part of the SaaS value proposition.*
