I once attended a small conf w/ heads of DevRel from AWS, Microsoft, Google, Twilio, etc: a who's who of DevRel. They'd previously polled 15K+ developers to ask what they needed to be productive, and separately asked the ~50 DevRel leaders where we spent time/$. It was .
@mjasay
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Developer Relations Must Align With Business Goals
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No, not generating leads, but aligned with that motion? Absolutely. I find too often devrel thinks it's a snowflake and bemoans that no one appreciates them, while not actually aligning to business goals.
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DevRel Strategy: Aligning Developer Relations with Business Goals
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Used to be Twilio. Today I think Vercel is fabulous at it: DevRel is tightly aligned with the biz goal of helping developers *use* the tech. But in general it's hard to see success from the outside bc it's not typical "speak at conf then complain on Twitter about my middle seat"
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MongoDB Hiring: DevRel Transformation Driving Developer Adoption
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If you'd like to work for a team that is increasingly adored by developers *and* our business, please come work with me at MongoDB. No, we're not doing everything perfectly, but we're getting better each day, and, in my opinion, we're showing just how powerful DevRel can be.
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DevRel as Business Force Multiplier for Developer Companies
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I've been fortunate to experience DevRel as a force multiplier for developer-oriented businesses. But to get there, DevRel first has to recognize the part it plays in the *business*.
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DevRel Strategy: Enablement Over Awareness for Better Results
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Some DevRel teams operate in a weird, alt universe, believing that given enough conf talks, good things will happen. But talks are a relatively poor awareness tool compared to online content. Shifting DevRel to a focus on enablement, not merely awareness, pays dividends.
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Measuring DevRel Value: Align with Company Objectives
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If you're in DevRel and wondering how to measure your value, the first step is to understand your company's objectives. Your job is to directly contribute to them in the most scalable and effective ways possible, working with Product, Sales, Marketing, etc.
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GenAI Impact on Low-Code Development Tools and CodeWhisperer
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How much of this do you think is inevitable given GenAI? Arguably CodeWhisperer et al could make for better "low code" tooling than Honeycode?
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Open Source Definition Challenged by LLMs and AI Era
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Talking w/ a friend and it's not at all clear what open source means in an era of LLMs (what, exactly, is the source code?) and AI, generally. I suspect we're going to need another big discussion, similar to when cloud changed how we thought about code "distribution".
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Redefining Corporate Intent: Value Extraction vs Malice
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Yes, but what you just said – "extract value from the community to their benefit" – isn't "malicious." It's the absolute wrong word. (The folks over on HN can't make sense of it, either: https://
news.ycombinator.com/item?id=372999
06
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