Happening now: U.S. Senate judiciary subcommittee is holding a hearing about the re-introduction of the "AMERICA Act." The bill, first intro'd in 2023, would ban monopolies from owning multiple parts of the digital ad supply chain and eliminate inherent conflicts of interest.
@martyswant
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Grok Used to Generate Custom Firefox Plugin by AppLovin
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I actually appreciated the disclosure, but also think they probably did that since both blog posts mention Grok higher up in each piece. Also the CTO's post mentioned @AppLovin used Grok to generate a custom Firefox plug-in.
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Apple Fined 150M Euros for App Tracking Transparency Implementation
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Apple’s been fined 150 million euros by French regulators for its App Tracking Transparency (ATT) tool disadvantaged smaller publishers reliant on 3rd party data for revenue. France says the pro-privacy tool wasn’t the issue, just the way it rolled out in April 2021.
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FTC and DOJ question major tech companies on AI practices
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The letters also request the FTC and DOJ ask the companies a series of questions:
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FTC DOJ investigates ad tech firms for bot detection deception
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News: @MarkWarner has sent letters to the FTC & DOJ asking for investigations into @integralads
, @doubleverify & @SecureWithHUMAN
. The letters accuse the firms of misleading the U.S. government and other advertisers about anti-bot capabilities, citing new @AdalyticsHQ research. -
Google Pushes Automated AI Tools Aggressively to Ad Agencies
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Ad agencies are raising concerns over Google ad sales reps aggressively pushing advertisers to use automated tools like Performance Max and generative AI features. I'll share the link to my story in the thread, but numerous agencies told me Google ad sales reps are: Bypassing
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AI Credits in News Company Deals: Financial Structure Analysis
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Great thread about the financial and technological factors with deals between news companies and AI providers. I’ve been wondering how often — and to what extent — AI credits are part of deals vs monetary amounts.
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Economic Indicators Manipulation: Detection and Social Response
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I’ve been wondering if/when economic indicators would start being altered. Would anyone notice & how would people respond?
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GroupM Integrates DeepSeek R1 for Chinese Audience Targeting
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Earlier today, @GroupMWorldwide said it's integrated @deepseek_ai
's R1 model into GroupM's Audience Translator to help advertisers find audiences in China. R1 improves NLP in Chinese, helps uncover consumer preferences and behaviors & turns audiences into addressable audiences. -
Perplexity Leverages Nvidia’s Dynamo Software for Advanced AI Infrastructure
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The blog post also touts Perplexity's "advanced AI infrastructure" powered by @nvidia
's newly announced open-source Dynamo software released Tuesday at #GTC25. On stage, Nvidia's CEO even gave Perplexity a shout-out as one of his "favorite partners."