Google just debuted a new Deep Research Agent to help employees explore internal and external sources. #GoogleCloudNext Coincidentally, yesterday I just wrote about the ways ad agencies are using deep research across strategy, new biz & creative teams: https://
tinyurl.com/mvdup45p
@martyswant
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Google Deep Research Agent Transforms Strategy and Creative Teams
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Wizard of Oz Uses Google Cloud Generative AI at Sphere Vegas
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Since @googlecloud
's generative AI is powering the "The Wizard of Oz" at @SphereVegas
, I had @GeminiApp imagine the Wizard of Oz hosting the #GoogleCloudNext keynote. Here's what it made: -
Google Cloud Next 2026: AI Agents and Marketing Innovation Coverage
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It's time for the @googlecloud keynote! Who else is watching? #GoogleCloudNext I'm covering virtually and plan to write about news and partners related to marketing, media, e-commerce across content, ads, agents, etc. If you're there and/or have a POV to share, get in touch!
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Agencies Adopt AI Deep Research Tools for Data Synthesis
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My latest @Digiday story explores how @Havas
, @InterpublicIPG and others are adopting new AI “deep research” tools to gather and synthesize massive amount of info from various external and internal sources. Agencies are using tools from Google, OpenAI and smaller startups to -
Custom GPT Strategy Reveals Company Recruitment and Business Models
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I spoke w/ the founder of @madebymonks_ about building a custom GPT based on his personality and what it reveals about the company's overall AI strategy — from recruitment efforts and team structures to new business models. Link to my @Digiday story about WesleyBot in the .
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AppLovin’s potential acquisition bid for TikTok platform
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Anyone have info about AppLovin's pitch to buy TikTok?
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AppLovin explores TikTok acquisition outside China markets
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AppLovin has officially confirmed it's exploring "a purchase of TikTok in all markets outside of China." Here's what @AppLovin disclosed this evening in a new @SECGov filing.
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Adalytics countersues Colossus Media over defamation and Google clawback
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Adalytics has filed a response to Colossus Media’s defamation suit — and filed a counterclaim saying Colossus retaliated by smearing its clients and trying to silence it. Adalytics also claims Google clawed back nearly $9 million from Colossus due to noncompliant traffic.
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Brave Search Ads surges 1500% with 2.2M monthly clicks
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Last year, @brave Search Ads saw a 1,500% increase in clicks, with 2.2 million monthly clicks in January 2025. The same month, organic search queries hit 1.3 billion—nearly 2x year-over-year. I recently interviewed Brave ads chief @jpschmetz about how Brave pitches search major
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Tech Giants Regulation: Five Experts Testify on Internet Competition
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"AMERICA" = "Advertising Middlemen Endangering Rigorous Internet Competition Accountability" Five experts testifying today:
– @KamylBazbaz of DuckDuckGo
– Morgan Harper of @econliberties – @jason_kint of @DCNorg – @garrytan of @ycombinator – @RoryVanLoo of Boston University