And for others, they first felt PMF after noticing a a shift from push to pull, for example, @_hex_tech @Box @GustoHQ and @Sprig
@lennysan
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Founders Achieve Product-Market Fit After Signing 5-10 Customers
By
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Some founders, like @spenserskates
, @eilonreshef, @rujulz and Rick Song ( @withpersona
) only felt PMF once they signed 5-10 customers: -
Figma and GitHub Monetization Strategy in AI Era
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For others, like @Figma and @github
, funny enough, it was being told to charge for their product: -
Founders achieve PMF at different business milestones
By
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Different founders first felt PMF at different milestones. Some, like @christinacaci
, first felt PMF after signing her first 6-figure deal: -
Founders Signal PMF Beyond Retention Metrics
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3. No founders I spoke with used retention as their signal of PMF. It might have been implicit, but it wasn’t really ever the main story.
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Retool CEO shares common pain point across 100+ customers
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@dvdhsu (CEO of @Retool
) felt the same feeling at 100+ customers -
Databricks CEO reveals PMF challenges at $100M ARR
By
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@alighodsi (CEO of @databricks
) didn't feel real PMF even at $100m ARR -
Product-Market Fit: Continuous Process Across Market Segments
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2. Stop thinking of product-market fit as a single moment. It can be, but it almost always isn't. Instead, think of finding PMF as an ongoing process of finding stronger fit with more and more segments of the market. Here's how @shishirmehrotra describes it:
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Organic Growth Pattern: PMF to Explosive Startup Scaling
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Though it often takes years to find initial PMF, once you do, a common pattern across top startups is strong (and explosive) organic growth—primarily seen as cold inbound and word-of-mouth growth. This was true for Segment, Loom, Dropbox, Canva, Sprig, Stytch, and most others.
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Product-Market Fit: Key Discovery for B2B Success
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Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.