Want to understand the future of marketing, AI, and creativity? Listen to Tomas Puig on the NVIDIA AI Podcast.
MARKET TRENDS
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Alembic Measures Creative Campaign Value Beyond Traditional Tools
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This tech doesn’t just help with performance marketing. It helps measure and justify the value of bold creative — pop-ups, events, brand campaigns — the things traditional tools overlook. If it drives results, Alembic wants you to see it.
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AI Transforms Business: Creative Teams Prove Boardroom Value
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Why does this matter now? Because AI is reshaping every function in business. And with it, creative teams can finally prove their value in boardrooms.
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Human creativity remains irreplaceable in AI-driven marketing
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Human creativity still matters. Puig puts it bluntly: “The only thing you can’t increase is a person’s heartbeats.” Every brand is competing for the same limited attention. AI helps teams focus that effort where it counts most.
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Alembic Uses AI to Quantify Creative Marketing Impact
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Alembic isn’t just building better dashboards. They’re using AI to help CMOs see the full picture — quantifying the impact of every creative decision, from Super Bowl ads to surprise pop-ups. Why? Because today’s marketers are dealing with incomplete data.
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Deep Learning Revolutionizes Marketing Measurement Systems
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Why is this hard? Because most of the tools we use to measure marketing were built on math from the 1970s. Meanwhile, other industries — like weather, drug discovery, and finance — are using supercomputing and deep learning to model complex systems. Puig asks: Why not
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Causal AI and Spiking Networks Transform Marketing Into Data Science
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Marketing is one of the most human parts of business—so what happens when you bring advanced AI into it? Tomas Puig, CEO of @getalembic
, joined the NVIDIA AI Podcast to explain how causal AI and spiking neural networks are turning marketing into a data-driven science. -
Tour de France 2025 Uses AI and IoT for Enhanced Experiences
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Tour de France 2025 Tech is awesome! Digital tools, including #AI and #IoT sensors, are set once again to help fuel rider and fan experiences at the race… "The bikes themselves have become something of a data hub." https://
iotworldtoday.com/connectivity/t
our-de-france-2025-tech-enhances-rider-fan-experience
… #EdgeComputing #5G #DataDriven -
93% of Retailers Boost AI Investment in 2025
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📈 93% of retailers are increasing AI investment in 2025.
— NVIDIA AI (@NVIDIAAI) 3 juillet 2025
Generative AI is reshaping retail marketing, from smarter content to sharper targeting, it’s powering marketing that resonates.
Unpack the trends in the State of AI in Retail and CPG: 2025 Trends report 👉… pic.twitter.com/WqswH1hJxH93% of retailers are increasing AI investment in 2025. Generative AI is reshaping retail marketing, from smarter content to sharper targeting, it’s powering marketing that resonates. Unpack the trends in the State of AI in Retail and CPG: 2025 Trends report
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Apple monetizes excess cloud capacity for enterprise customers
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Makes sense — if Apple is gonna do Private Cloud Compute for their consumer users, might as well rent out the excess capacity to enterprise