Ahead of @SXSW later this week, today's @BigTechnology newsletter looks at some of the many AI-related themes, talks and news to expect. This year's “Tech & AI” track makes up almost a third of the SXSW’s featured sessions. See the thread for more from @Kantrowitz and me in this
MARKET TRENDS
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Jensen Huang unveils next chapter of AI at NVIDIA GTC 2026
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He’s back. The leather jacket, the vision, and the unmatched energy that only our CEO Jensen Huang brings to the stage.
— NVIDIA (@nvidia) 9 mars 2026
Join us live from the SAP Center for the #NVIDIAGTC 2026 keynote as he unveils the next chapter of AI.
📅 Monday, March 16 | 11:00 a.m. PT pic.twitter.com/90KG9YDcqSHe’s back. The leather jacket, the vision, and the unmatched energy that only our CEO Jensen Huang brings to the stage. Join us live from the SAP Center for the #NVIDIAGTC 2026 keynote as he unveils the next chapter of AI. Monday, March 16 | 11:00 a.m. PT
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Claude Opus 4.6 Outperforms GPT 5.4 in User Adoption
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C’est incroyable ! La totalité de mon entourage est passé à Claude Opus 4.6 Tout le monde a quitté ChatGPT C’est un peu injuste parce que GPT 5.4 est vraiment bon… Mais Claude est meilleur quand même
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Trial outcome analysis: Brockman’s blunders in Elon’s offer
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5 million deaths a year globally are attributed to lack of physical activity. Many countries have set policies to promote physical activity but never implemented them.
No improvement in >20 years!
3 new papers @NatureMedicine @NatureHealthJnl https://
nature.com/articles/s4159
1-026-04237-5
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AI Autonomous Task Duration Growing From Seconds to Hours
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Ce graphique devrait faire réfléchir tout le monde.
— VISION IA (@vision_ia) 9 mars 2026
Il montre la durée des tâches que l'IA est capable de réaliser de manière autonome.
En 2020, GPT-3 savait écrire un email. Quelques secondes de travail.
En 2026, l'IA gère des tâches de plusieurs heures. Recherche, analyse,… https://t.co/Q9OyeFee1B pic.twitter.com/KJB4nqtMTSCe graphique devrait faire réfléchir tout le monde.
Il montre la durée des tâches que l'IA est capable de réaliser de manière autonome.
En 2020, GPT-3 savait écrire un email. Quelques secondes de travail.
En 2026, l'IA gère des tâches de plusieurs heures. Recherche, analyse, -

Anthropic analyzes which jobs AI could replace
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BREAKING: 𝐀𝐧𝐭𝐡𝐫𝐨𝐩𝐢𝐜 just released one of the most detailed analyses yet of which jobs 𝐚𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 could potentially replace. The headlines escalated quickly. Some economists are already warning about a possible 𝐆𝐫𝐞𝐚𝐭
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Fleecing Elon: The Greg Brockman Diaries
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Not just replication, but triplication of the benefit of revving up cancer immunotherapy with FMT (Yes)
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Alteryx Surpasses $1B ARR with 380M Automated Workflows
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Alteryx has surpassed $1B in ARR and powers 380M+ automated workflows each year. As enterprises move from AI pilots to real execution, they rely on Alteryx for an AI-ready data foundation.
— Alteryx (@alteryx) 9 mars 2026
Visit us at Booth 806 at #GartnerDA. Learn more: https://t.co/Hys6JlSQLI pic.twitter.com/FIncehaBUlAlteryx has surpassed $1B in ARR and powers 380M+ automated workflows each year. As enterprises move from AI pilots to real execution, they rely on Alteryx for an AI-ready data foundation. Visit us at Booth 806 at #GartnerDA. Learn more: https://
ow.ly/5KRt50YqUf2 -

Tech Transforming Ad/MarTech at GTC 2026 Conference
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Don’t miss these deep dives into the tech transforming the Ad/MarTech landscape. Build your full schedule and explore our targeted agenda for Media & Entertainment at GTC 2026 here: https://
nvda.ws/4cjrdJW -
GPU-Accelerated AI Agents Transform Digital Advertising Architecture
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How are GPU-accelerated AI agents re-engineering the global architecture of digital advertising? Join @PubMatic for a deep dive into how they use NVIDIA Triton Inference Server and RAPIDS to power some of the world’s first agentic advertising transactions. Date: Thursday,