To clarify this isn’t a time of year thing in my tweet nor actual performance issues. I’ve got brands doing incredibly well right now. The concern is over the last few yrs as PMAX and ASC have become the main focuses, the net new customer reach has dropped. But I 100% hear what
MARKET TRENDS
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Moving Beyond Auction Overlap: Branded Content Strategy
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Because at some point the auction overlap becomes too severe. You need to move into other avenues. I continue to run ASC with branded content and whitelisting. It’s still largely working and driving net new visitors.
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Major AI Breakthroughs: Voice Tech, Visual AI, and Job Growth
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Top stories in AI today: -ElevenLabs launches ‘Iconic Voices’
-Leaks reveal Google Pixel AI upgrades
-Create talking photos with just a selfie
-Meta’s new text-to-3D AI
-5 new AI tools & 4 new AI jobs Read more: http://
therundown.ai/p/hollywoods-n
ew-ai-narrators
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Japan supports India’s Global South participation in GPAI
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Hiroshi Yoshida, Japan's Vice Minister of International Affairs, affirms Govt. of Japan's strong support for India's focus on participation of the Global South in the GPAI at the Global IndiaAI Summit. @abhish18 @GPAI_PMIA @GoI_MeitY @_DigitalIndia #ai #aisummit #aitechnology
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AI arms race threatens BigTech net-zero climate pledges
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Great article on how the current AI arms race is making is increasingly unlikely that BigTech will meet their net-zero pledges. Arms races made humanity smart through evolution, but will it also be its demise? Source: the Guardian https://
search.app/szor4fvupc85zT
g99
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Token Ratio Parameter and Cost-Performance Tradeoff in LLM Pricing
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fwiw i think its better to have one parameter that blends input:output token ratio (eg, 3:1 is pretty common), and compute blend cost that way. reserve the screen real estate for the obvious issue here with the cost, which is %MMLU or blend benchmark score tradeoff
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Meta Removes Product Set Selection Feature Without Transparency
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I love how Meta just has this active. Yet there is no way to see what products or product set this is pulling in. It used to be here to pick the product set. It's gone.
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Edge AI and On-Device Generative AI Scaling
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More efficient & capable AI on the edge, on device, will massively scale the reach of Generative AI
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Open Source LLMs Outperform GPT-4 on 85% of Tasks
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4/6 Fine-Tuning Index shows #OSS #LLMs outperforming GPT-4 on 85% of tested tasks