This is a smart idea for using GenAI to stress test any brand via various guidelines/theories, seems like a great application for any company to experiment with. As for Twitter specifically, I keep thinking about how “X” is often no more than a placeholder for something else.
GENERATIVE AI
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Marketing AI Show Episode 56: Llama 2, xAI, and AI Responsibility
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Here are the timestamps for episode 56 of The Marketing AI Show: 00:03:48 — Meta's Llama 2 00:15:01 — Elon Musk’s X and xAI 00:25:28 — Meta, Google, Microsoft, OpenAI and Others Make AI responsibility promises to the White House 00:34:25 — Introducing ChatGPT Custom
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Meta Llama 2 and Big Tech’s Responsible AI Commitments
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Meta's Llama 2, Twitter (er, X), and commitments for responsible AI from big tech highlight another crazy week of AI news. Plus, murmurs are growing that we’re about to enter another very disruptive phase of AI announcements and releases. So, stay tuned for what could be a
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LLM-Based Software Development Best Practices and Productization
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🧑🎓Best practices for building, testing and improving LLM-based software products are emerging as we speak.
— Nathan Benaich (@nathanbenaich) 25 juillet 2023
At @raais, @fergal_reid Senior Director of ML @intercom walked through the Intercom's journey productising LLMs, their AI development tactics, and thoughts on how to best… pic.twitter.com/jZaENBIJ1jBest practices for building, testing and improving LLM-based software products are emerging as we speak. At @raais
, @fergal_reid Senior Director of ML @intercom walked through the Intercom's journey productising LLMs, their AI development tactics, and thoughts on how to best -

Gen-2 Image to Video Mode: New Creative AI Experiments
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Photo experiments with the new Image to Video mode of Gen-2. pic.twitter.com/ZYebBRQnxB
— Runway (@runwayml) 25 juillet 2023Photo experiments with the new Image to mode of Gen-2.
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Microsoft Alphabet earnings reveal AI race progress and GenAI ads
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Big earnings day with Microsoft & Alphabet both reporting results after the closing bell. This should give people some sense of how the past few months of the ongoing AI race has gone for each company. (Also will be worth watching what they say about progress for GenAI ads.)
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OpenAI Generated Harmful Content Examples to Train AI Safety
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3/ To have enough examples of the harmful content it wanted its AI systems to avoid, OpenAI researchers generated some with AI. In one case, they asked AI to write a post of a teenage girl whose friend had enacted self-harm. OpenAI discusses this here: https://
arxiv.org/pdf/2208.03274
.pdf
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ChatGPT’s reliance on two years of human labor for instruction-following
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2/ Without these 2+ years of labor, ChatGPT wouldn't be able to chat. It wouldn't know how to answer questions. Ask “explain the moon landing to a 6-year-old,” and it will uselessly reply with word associations. OpenAI talks about this here. https://
openai.com/research/instr
uction-following
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The Dark Side of AI Content Moderation
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Imagine how much worse it becomes when the content is also violent & grotesque. This is unavoidable with generative AI. “It’s something that needs to get done,” said Mark Sears, CEO of @theCloudFactory
, which doesn't take on moderation projects. “It’s just so unbelievably ugly.” -
OpenAI’s Workforce Beyond Low-Performing Workers in ChatGPT Development
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Some things we mention in the text piece that we didn't get into in the podcast: 1/ The workers who performed the worst work were one slice of over 1,000 other workers that OpenAI hired to do everything from teaching ChatGPT to be an engaging conversationalist or witty lyricist.
