Today’s @BigTechnology newsletter unpacks the AI ads in #SBLX — especially @claudeai
's & @ChatGPTapp
's and what signal for how tech is trying to reach mainstream viewers. In this week's edition, @Kantrowitz and I also break down others news like @nvidia & @OpenAI
's looming deal
BIG TECH
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AI Ads Strategy: Claude, ChatGPT Reach Mainstream Viewers
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OpenAI Rolls Out Ads in ChatGPT for Free Users
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We’re starting to roll out a test for ads in ChatGPT today to a subset of free and Go users in the U.S. Ads do not influence ChatGPT’s answers. Ads are labeled as sponsored and visually separate from the response. Our goal is to give everyone access to ChatGPT for free with
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Claude trolls OpenAI with ads warning at Super Bowl
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Just a day after @claudeai trolled @OpenAI during #SBLX with a commercial warning people that ads are coming to AI…Bold move!
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Claude Cowork: Medicine Counterfeit Concerns Raised
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is claude cowork making medicine knock-offs already
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Google DeepMind Recruits Top Talent for AGI Research in Singapore
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Something very special is happening on this island. We're building AGI, the first frontier lab in Asia/SG, and also gathering the best people around in one team. Welcome @zzlccc to join the AGI enjoyers club! Looking forward to cooking with you! Zichen Liu (@zzlccc) Thrilled to share that I’ve joined @GoogleDeepMind to work on Gemini post-training! I feel incredibly fortunate to be cooking on this sunny island under @YiTayML's leadership, within @quocleix's broader organization. Looking forward to enjoying RL research and pushing the frontiers of Gemini alongside such a brilliant team! — https://nitter.net/zzlccc/status/2020869034045231602#m
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Boston Dynamics Atlas demonstrates rapid progress in embodied AI
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Boston Dynamics just dropped a new Atlas video and it’s a reminder of how fast embodied AI is progressing. What stands out isn’t just agility or balance, but full-body control under real-world constraints. Every movement reflects years of work in perception, coordination and
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Google’s 2025 AI Research Breakthroughs Across Eight Key Areas
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Google's year in review: 8 areas with research breakthroughs in 2025 https://
buff.ly/oZu9r2M
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Claude AI launches first full SBLX advertisement campaign
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Update: Of course @claudeai
’s first full #SBLX ad aired moments after I tweeted this. Here’s the full ad: -
AI disrupts consulting industry: major impact on consultant roles
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Excellent article de @RaphaelDabadie sur la mutation du consulting à cause du choc de l’IA Les consultants vont morfler
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Google Search Thrives: 61% Query Growth and $225B Revenue
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For easy AI queries I often use the google AI that pops up at the top of the search results. Rumors of Google search’s demise are greatly exaggerated. François Chollet (@fchollet) Back in 2023 everybody was telling me "no one uses Google search anymore, it's over" From 2023 to 2025, Google search query volume has grown 61% to 5T/year, and search revenue has grown 28% to $225B (56% of Google's revenue) The track record of Twitter pundits predicting AI disruption has been abysmal — https://nitter.net/fchollet/status/2020497629290148139#m
→ View original post on X — @reza_zadeh, 2026-02-08 14:40 UTC