It would actually be more comforting if Google charged something reasonable to institutions for Scholar. Interestingly, competitor @SemanticScholar appears to be the result of a billionaire's endowment (the Allen Institute for AI), so maybe it represents a long-term alternative.
BIG TECH
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Arista delivers stellar results amid strong customer demand
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Arista delivers stellar results: Customers are ‘desperate’ $ANET $CSCO https://
thetechnologyletter.com/the-posts/aris
ta-delivers-stellar-results-customers-are-desperate
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Windows and Samsung OSes Now Include Advertising
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Windows is no longer ad-free; nor is any of the various Samsung OSes
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Google Scholar’s critical role in modern scholarly research infrastructure
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I'd argue that Google Scholar plays a critical role in modern research. It is free, and it absolutely crushes every other scholarly search engine, including specialized ones Though it is a bit scary that it seems to be a tiny team & it exists only by the charity of Google…