Here's my @Digiday story about last week's big announcements from Meta, Microsoft, Salesforce, etc. and some fresh data about how marketers & IT professionals are thinking about both the benefits and risks of generative AI:
@martyswant
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Consumer Sentiment on GenAI Impact Split Between Concerns and Marketing Adoption
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Last week was again filled with A LOT of AI news, but there's still tension between how companies & consumers think about GenAI. @Gartner_inc says 53% of consumers think GenAI will “strongly or somewhat negatively impact society," but more seem comfortable w/ GenAI in marketing.
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Twitter’s transformation sparks uncertainty among users online
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"What is happening?!" feels like a fair way to describe today's sentiment. Not sure I'll ever get used to "" in Twitter's nest as its beloved blue bird goes the way of the dodo…
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Biden jokes about AI confusion with historical figure
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“I’m the AI. If any of you think I’m Abe Lincoln, blame it on the AI.” – @POTUS https://
whitehouse.gov/briefing-room/
speeches-remarks/2023/07/21/remarks-by-president-biden-on-artificial-intelligence/
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TikTok’s Ads Transparency Library Compared to Facebook and Google
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An important and timely update, especially with the 2024 campaign right around the corner… Facebook’s has an ads transparency library for years and Google debuted one earlier in 2023, so I’m curious how TikTok’s will compare.
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Google Privacy Sandbox Testing Discussion
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Anyone have a few minutes today to chat about Google’s Privacy Sandbox? Would love to ask a few questions about testing, etc.
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Twitter Announces New Ad Tools, API Transparency Concerns
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In her tweet refuting Bloomberg’s new story about Twitter’s content woes, @lindayacc also mentions new ad tools coming “in the next two weeks” like new ad placement controls for video & other content formats. Also, wouldn’t reversing recent API changes help improve transparency?
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Generative AI Scales Spear Phishing and Cybersecurity Risks
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Also reminds me of a @Digiday story I wrote in February, which includes part of my convo with McAfee’s CTO and others about how generative AI could scale spear phishing, various other cyberattacks, and other risks. https://
tinyurl.com/2s4chrc4 -
Meta’s Llama 2 Statement of Support Released
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Here's the full list: https://
about.fb.com/news/2023/07/l
lama-2-statement-of-support/
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Meta’s Open AI Statement Backed by Facebook OpenAI Investors
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Worth pointing out that Meta's new "Statement of Support for Meta's Open Approach to Today's AI" includes several famous early Facebook or OpenAI investors along w/ some of Meta partners. About a third of signatories work at universities or are researchers inside of companies.