Big earnings day with Microsoft & Alphabet both reporting results after the closing bell. This should give people some sense of how the past few months of the ongoing AI race has gone for each company. (Also will be worth watching what they say about progress for GenAI ads.)
@martyswant
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TikTok Launches Text Posts to Compete with X Platform
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TikTok is also looking to eat X’s lunch. https://
newsroom.tiktok.com/en-us/text-pos
ts
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Twitter’s 2016 Marketing Push: A Decade in Review
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I remember writing this in Austin during @sxsw 2016 as Twitter increased marketing but struggled with growth. (The app made its big debut at SXSW 2007 less than a year after its 2006 launch.) Here's a link in case anyone wants to join me down Memory Lane:
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Meta, Microsoft, Salesforce: Marketers’ Views on Generative AI
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Here's my @Digiday story about last week's big announcements from Meta, Microsoft, Salesforce, etc. and some fresh data about how marketers & IT professionals are thinking about both the benefits and risks of generative AI:
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Consumer Sentiment on GenAI Impact Split Between Concerns and Marketing Adoption
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Last week was again filled with A LOT of AI news, but there's still tension between how companies & consumers think about GenAI. @Gartner_inc says 53% of consumers think GenAI will “strongly or somewhat negatively impact society," but more seem comfortable w/ GenAI in marketing.
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Twitter’s transformation sparks uncertainty among users online
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"What is happening?!" feels like a fair way to describe today's sentiment. Not sure I'll ever get used to "" in Twitter's nest as its beloved blue bird goes the way of the dodo…
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Biden jokes about AI confusion with historical figure
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“I’m the AI. If any of you think I’m Abe Lincoln, blame it on the AI.” – @POTUS https://
whitehouse.gov/briefing-room/
speeches-remarks/2023/07/21/remarks-by-president-biden-on-artificial-intelligence/
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TikTok’s Ads Transparency Library Compared to Facebook and Google
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An important and timely update, especially with the 2024 campaign right around the corner… Facebook’s has an ads transparency library for years and Google debuted one earlier in 2023, so I’m curious how TikTok’s will compare.
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Google Privacy Sandbox Testing Discussion
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Anyone have a few minutes today to chat about Google’s Privacy Sandbox? Would love to ask a few questions about testing, etc.
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Twitter Announces New Ad Tools, API Transparency Concerns
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In her tweet refuting Bloomberg’s new story about Twitter’s content woes, @lindayacc also mentions new ad tools coming “in the next two weeks” like new ad placement controls for video & other content formats. Also, wouldn’t reversing recent API changes help improve transparency?