Yep! One of the DOJ’s proposed remedies is banning Google from using first-party data from Google products — including YouTube and Chrome — to prevent it from advantaging its own ad tools.
@martyswant
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DOJ Files Major Antitrust Remedies Against Google Adtech
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Shortly before midnight, @TheJusticeDept and @Google officially filed their remedies proposals in the adtech antitrust trial. DOJ is asking for a major structural reset: AdX and DFP sell-offs, a 10-year ad exchange ban, open-source auction logic, and putting 50% of net revenues
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Is Google Forever? Market Sentiment Shifts Signal Change
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Plenty more in the full story, but the big question more are starting to ponder even before shifts in sentiment lead to shifts in ad spend: What if Google isn’t forever?
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Marketing’s Reckoning: Sentiment Shift on Google’s Dominance
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There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. Today's story looks at the quite shift in sentiment with how marketers feel about the monopoly.
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Google New Front: Third-Party Cookies Joke Explained
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Hello from the 2025 #GoogleNewFront and
@iab
#IABNewFronts, where they just gave attendees pizza-themed cookies. Since the cookies weren’t made by Google, does this mean they’re…third-party cookies? Sorry not sorry for the Monday morning adtech pun. -
Irish DPA Fines TikTok €530 Million for Data Protection Violations
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Here’s the official ruling: http://
dataprotection.ie/en/news-media/
latest-news/irish-data-protection-commission-fines-tiktok-eu530-million-and-orders-corrective-measures-following
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Irish DPC Fines TikTok €530M for GDPR Privacy Violations
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The Irish Data Protection Commission has fined TikTok €530 million for violating EU privacy rules (specifically GDPR), particularly around how it handled data transfers from the European Economic Area (EEA) to China. TikTok now has six months to fix the issues.
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Trial Evidence Reveals Browser Role in Tech AI Search Ad Strategy
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I also dug through all the trial evidence, which showed how browsers fit into companies’ AI, search, and ad strategies. Much of which didn’t make it into the story, so I’m saving it for a follow-up. Wish I could be in court to report on everything IRL!
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Chrome Ownership Change Could Break Google’s Market Dominance
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Their testimony reveals not just each companies ambitions, but also the structural barriers they face against Google’s dominance — and how a new Chrome owner could change that.
