I asked @grok which companies & countries have used similar tactics to X's and then had it condense into a tweet: "X’s legal threats to force advertisers back echo tactics by Chinese firms suing critics, multinationals using ICSID arbitration, and states like China, Russia, &
@martyswant
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Legal Costs vs Forced Ad Spend: Strategic Business Decision
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Great scoop and a really important story, especially right ahead of @Cannes_Lions next week. One thing I’m now wondering is how much the legal fees would’ve been to fight the lawsuits: More costly than the price of the forced ad spend?
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Apple WWDC25 unveils cooler innovations than expected
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This is cooler than pretty anything Apple debuted at #WWDC25!
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AI journalist seeks new role after Digiday layoffs
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Ditto what @ChrisHarihar said about @theinformation being smart to hire @catherineperlo1
! If anyone's hiring a journalist to cover AI/ads/antitrust/policy/etc., let's chat—I'm a free agent! ICYMI: Digiday had layoffs last month and I'm now starting to look for my next role. -
Apple Research Challenges LRM Generalization Claims
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In a paper published last week, Apple researchers argue LRMs merely use a different kind of pattern matching without actually generalizing better than other LLMs — but don't necessarily improve performance or increase effort when doing more complex tasks.
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Apple Research: Large Reasoning Models Think Like Other LLMs
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With #WWDC25 today, it's worth taking a look at new Apple research that suggests large reasoning models (LRMs) maybe don't think differently than other LLMs. On, in honor of the iconic Apple ad campaign, Apple's researchers could've said LRMs don't "think different."
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DOJ Antitrust Case: Google May Divest AdX and DFP
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Codenamed “Project Sunday” & “Project Monday," the DOJ says docs detail what it'd look if Google has to sell its ad exchange (AdX) & publisher ad server (DFP). Google: Divestiture isn't technically unworkable, but DOJ says the docs would prove that one way or the other.
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DOJ Seeks Google Adtech Breakup Analysis in Antitrust Trial
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Update in the Google adtech antitrust trial: DOJ just filed a motion in its bid to gain access to Google's internal engineering and financial analyses about the feasibility of breaking up its adtech stack.
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AI Marketing Tech and Creativity: Human Presence Matters
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Excited to moderate two separate talks at two different conferences in NYC all about AI and marketing — one on marketing tech and another with agencies on AI & creativity. I won’t be sending a digital twin or AI avatar to either! Glad to be here, fully present and fully human.