@herrmanndigital

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02 June 2024 2h13

Just checked out a home, it was smaller than my current home and costs $1,200,000 more than I paid for mine 5 yrs ago.

2 June 2024

Economic Caution Drives Higher Customer Touchpoints Across Brands

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31 May 2024 14h40

It's probably not Meta that's broken… It's the economy. We've seen in all our brands a massive increase in the amount of touchpoints it's taking to make a purchase. In some it's 2x HIGHER than before. People are being cautious. Both BOA and JP Morgan have said something

31 May 2024

Creative Diversity Strategy for AI Marketing Campaigns

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31 May 2024 2h31

To me it's not about how you set-up creative tests. It's about how much diverse creative you can get. It's one of the few things I've preached over and over and over on this hell fire of a site over the last few years. You get a mix of statics, videos (short, medium, long),

31 May 2024

Ad Targeting Effectiveness: Meta’s Algorithm and Media Buyer Errors

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29 May 2024 16h31

I’ve run multiple experiments on these. What I’ve found is the difference is virtually zero. To me it’s more of an optics thing. This ad impression was wasted on me due to either media buyer error or Meta seeing the term “boobs” and thinking it’s targeted at women in my

Meta’s Decision-Making Capabilities Under Scrutiny

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29 May 2024 16h12

Of course not, that would require Meta to think.

User Marks All Meta Emails as Trash Automatically

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29 May 2024 15h14

I mark every email from meta as trash. Best thing I ever did

California Parents Voice Concerns Over Proposed AI-Related Bill

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29 May 2024 7h20

I’ve read this and have a lot of questions. The bill as it is written is deeply concerning for us California parents. I urge you assemblymember to reconsider this.