TikTok organic is great. It’s their ad side that’s a mess.
@herrmanndigital
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AI Mentions Forecast for Meta Summit 2026
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Over/under on the amount of times “AI” will be mentioned at the Meta Summit tomorrow? Also to those asking, yes I’m in SF.
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Meta CPC Costs Surge to Record High Levels
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Our Meta CPCs are so outrageously high right now, it's criminal.
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Media Buyers Influenced by AI Thought Leaders’ Social Media
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A media buyer after reading only Taylor and Andrew’s tweets 🤣 pic.twitter.com/ackV00usBE
— David Herrmann (@herrmanndigital) 3 juin 2024A media buyer after reading only Taylor and Andrew’s tweets
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Housing Market Inflation Outpaces Income Growth Dramatically
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Just checked out a home, it was smaller than my current home and costs $1,200,000 more than I paid for mine 5 yrs ago.
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Economic Caution Drives Higher Customer Touchpoints Across Brands
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It's probably not Meta that's broken… It's the economy. We've seen in all our brands a massive increase in the amount of touchpoints it's taking to make a purchase. In some it's 2x HIGHER than before. People are being cautious. Both BOA and JP Morgan have said something
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Creative Diversity Strategy for AI Marketing Campaigns
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To me it's not about how you set-up creative tests. It's about how much diverse creative you can get. It's one of the few things I've preached over and over and over on this hell fire of a site over the last few years. You get a mix of statics, videos (short, medium, long),
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Ad Targeting Effectiveness: Meta’s Algorithm and Media Buyer Errors
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I’ve run multiple experiments on these. What I’ve found is the difference is virtually zero. To me it’s more of an optics thing. This ad impression was wasted on me due to either media buyer error or Meta seeing the term “boobs” and thinking it’s targeted at women in my
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Meta’s Decision-Making Capabilities Under Scrutiny
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Of course not, that would require Meta to think.
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User Marks All Meta Emails as Trash Automatically
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I mark every email from meta as trash. Best thing I ever did