Just landed in rainy San Francisco! After a smooth flight from London, I've picked up my Dreamforce badge and I'm ready for three days of what promises to be one of the most transformative tech events of the year. Here's what I'm most excited about: Agentforce 360 – The
@bernardmarr
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Marketing Metrics For AI Agent Decision-Making Era
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The Marketing Metrics That Will Matter Most In The Age Of AI Agents Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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AI Agents Transform Consumer Behavior and Marketing Strategy
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AI Agents Playing Games Will Transform Future Robots Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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Data Strategy Book Release: Using Data and AI for Business Transformation
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My New Book is Here: Data Strategy (3rd Edition) I’m thrilled to share the release of my latest bestselling book, Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business. Every business today needs data to survive – but simply having data is
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AI Agents Transform Customer Purchasing Decisions and Marketing Strategy
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AI Travel Hacks And Prompts That Will Save You Time, Money And Stress Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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Speaking at Bletchley Park on Intelligence and Innovation
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What a privilege to speak today at Bletchley Park – a place steeped in incredible history where some of the brightest minds once worked to change the course of history through intelligence and innovation. Standing in such an inspiring setting, I had the opportunity to share my
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AI Chatbots Creating Hidden Privacy and Data Security Risks
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AI Chatbots Are Quietly Creating A Privacy Nightmare #AI #chatbots have become trusted companions for work and personal conversations, yet their use carries hidden #risks. From leaked chats to unauthorized data storage, experts warn that without #safeguards, these tools could
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Cybersecurity Threats 2026: AI Agents, Deepfakes, Quantum Risks
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The 7 Biggest Cyber Security Trends Of 2026 That Everyone Must Be Ready For #Cybercrime will become the world's third-largest economy in 2026, worth $20 trillion, driven by #AI agents launching autonomous #attacks, #deepfake technology fooling employees and #quantumcomputers
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AI-Powered Robots Enhance Safety in Industrial Environments
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My recent visit to Nokia Bell Labs left me deeply inspired. In the industrial robotics lab, I observed how AI is being developed to give robots an understanding of their physical environment enabling them to work alongside humans to enhance safety, efficiency, and
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Commercial Spaceflight, AI Transform Human Potential Future
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Space, AI, And The Future Of Human Potential #Space exploration is no longer the sole domain of governments. In a new conversation, #astronaut and space industry leader Tom Marshburn explains how commercial #spaceflight, #artificialintelligence, and new approaches to medicine