Day One of Dreamforce. One phrase kept coming up: "Digital Labor."
Not AI tools. Not automation. Digital labor.
We're watching a new economic model emerge. THE SHIFT
Before: Software as TOOLS Now: Hiring DIGITAL LABOR
Salesforce handling 1.8M conversations with agents. That's
@bernardmarr
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Digital Labor Emerges as New Economic Model Beyond AI Tools
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Salesforce Agentforce 360: unified platform for enterprise AI agents
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LIVE from the Dreamforce keynote – here are the themes that will define enterprise AI in 2025: AGENTFORCE 360: The unified platform bringing humans, agents, apps & data together. This is THE major announcement. LACK = AGENTIC OS: Your AI interface for everything. Bundled into
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AI Agents Transform Marketing: Algorithm Optimization Over Emotion
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Selling to Robots – The Marketing Revolution That Will Make or Break Your Business As AI agents start making purchase decisions, brands must shift from emotional persuasion to algorithm optimisation. Marketing strategies of the future begin here. Read more
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Dreamforce 2026: Agentforce 360 and enterprise AI transformations
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Just landed in rainy San Francisco! After a smooth flight from London, I've picked up my Dreamforce badge and I'm ready for three days of what promises to be one of the most transformative tech events of the year. Here's what I'm most excited about: Agentforce 360 – The
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Marketing Metrics For AI Agent Decision-Making Era
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The Marketing Metrics That Will Matter Most In The Age Of AI Agents Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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AI Agents Transform Consumer Behavior and Marketing Strategy
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AI Agents Playing Games Will Transform Future Robots Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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Data Strategy Book Release: Using Data and AI for Business Transformation
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My New Book is Here: Data Strategy (3rd Edition) I’m thrilled to share the release of my latest bestselling book, Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business. Every business today needs data to survive – but simply having data is
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AI Agents Transform Customer Purchasing Decisions and Marketing Strategy
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AI Travel Hacks And Prompts That Will Save You Time, Money And Stress Customer behaviour is shifting—AI agents are making purchasing decisions. Brands must now persuade algorithms, not just people. It’s time to adapt marketing for the behind-the-scenes buyers. Read more
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Speaking at Bletchley Park on Intelligence and Innovation
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What a privilege to speak today at Bletchley Park – a place steeped in incredible history where some of the brightest minds once worked to change the course of history through intelligence and innovation. Standing in such an inspiring setting, I had the opportunity to share my
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AI Chatbots Creating Hidden Privacy and Data Security Risks
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AI Chatbots Are Quietly Creating A Privacy Nightmare #AI #chatbots have become trusted companions for work and personal conversations, yet their use carries hidden #risks. From leaked chats to unauthorized data storage, experts warn that without #safeguards, these tools could