For @Digiday
’s “WTF Series” — which explains the complexities of adtech — I wrote an overview about the proposed “Delete Act” in California, what #SB362 entails, why privacy groups are in favor of the bill and why the ad world wants the #CALeg to kill it. https://
digiday.com/media-buying/w
tf-is-californias-proposed-delete-act/
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