Asset creation is not hit creation.
— Pascal Bornet (@pascal_bornet) 11 juin 2026
This may be one of the clearest explanations I have heard about AI and creativity.
Strauss Zelnick, CEO of Take-Two, made a simple point that many AI debates avoid: AI can help create assets faster, but that does not mean it can create a hit.… pic.twitter.com/s7hACiBy1v
Asset creation is not hit creation. This may be one of the clearest explanations I have heard about AI and creativity. Strauss Zelnick, CEO of Take-Two, made a simple point that many AI debates avoid: AI can help create assets faster, but that does not mean it can create a hit.