CREATIVE AI

Earlier this week, we brought nearly 700 leaders together in New York for @runwayml's inaugural AI Summit — and the energy in the room made one thing clear: the creative industry is at an inflection point. Across media, entertainment, gaming, advertising, and legal, two themes emerged consistently: Taste and transparency matter as much as capability. And the companies that will lead tomorrow are the ones embracing AI today. -Kathleen Kennedy of @Lucasfilm reminded us that taste is fundamental to the art of filmmaking — and that AI, in the right hands, will help us tell even better stories. -@HElsakr19489 (@Adobe) and @philwiser (@paramountco) shared how their organizations are navigating AI adoption honestly — leaning into the possibilities while being clear-eyed about the realities. -Creative principals at UNVEIL Studio and @Silverside_AI pushed this further: for them, AI isn't just a tool. It is the medium. -Christopher Harrelson of Why Brands shared a striking data point: designers using Runway have seen a 5x efficiency gain — enabling more work, faster iteration, and higher-quality outputs. Runway's own @theeddylee grounded it all in a sobering reality: only 10% of US businesses use AI in production, and 55% of corporate communications are still text-only, even as video drives 70% of internet traffic. The gap between where most companies are and where they need to be is wide. Can't wait to see what our next summit (un)covers!

→ View original post on X — @runwayml, 2026-04-02 14:57 UTC