answer the questions I just posed. And so we said, ‘All right, well, we’ve got to build it ourselves.’ A bunch of engineers with a lot of hubris, haha. So we ended up doing that. And as we shared those insights with other companies that we knew…
BUSINESS
-
User behavior analytics: choosing the right platform
By
–
Figure out where people are getting stuck, what keeps them coming back, what they like to use and what they don’t like to use. We tried out tons of products on the market. I remember Flurry, Google Analytics, Adobe, Kissmetrics, and others. And none of them were able to…
-
Product Pivot Strategy: From Sonalight to Amplitude Success
By
–
Strategy 3. Present pull: Identify something you’ve built that is showing signs of pull—and pivot fully to that. For example, the origin story of @Amplitude_HQ from @spenserskates
: “We started with a different company before Amplitude, called Sonalight, which was a voice… -
CRM analytics gap: Why deals fail remains hidden from view
By
–
all of the knowledge about what was working and not working was hidden inside people’s heads: ‘The CRM was showing me stuff, but it wasn’t anything meaningful. Yes, you didn’t close that deal, but why?’ He left Sisense and looked around to see if anybody was addressing this.
-
AI System Captures Sales Intelligence for Organization
By
–
I was on sabbatical doing nothing, learning deep learning, so we figured: let’s try to come up with a system that takes the stuff from salespeople’s heads, captures the information, and gives visibility and guidance to the rest of the organization.”
-
Ponder and Probe: Customer Discovery Strategy for Startups
By
–
Strategy 2. Ponder and probe: Pick a space you’re interested in, then whiteboard and tinker while talking to dozens of potential customers—looking intently for pain and pull. For example, the origin story of @NotionHQ from @akothari (co-founder):
-
Finding Great Ideas: Past Pain as Startup Foundation
By
–
Across all of the origin stories, I found 3 reliable paths for finding a great idea: Strategy 1. Past pain: Identify a large pain you experienced at a previous company—then build a solution.
-
Most Successful B2B Startups: Key Strategies
By
–
(Keep reading for highlights, or jump straight to the full post for the whole story) ➔ https://
lennysnewsletter.com/p/how-the-most
-successful-b2b-startups
… -
Gong CEO shares startup origin story solving sales analytics
By
–
As one example, the origin story for @Gong_io from @eilonreshef (CEO): “Amit, now my co-founder, ran a company in the BI space called Sisense. He ran into a problem—when sales didn’t work well—and it was very hard to understand why. He realized that essentially…
-
B2B Startup Playbook: How Founders Generate Ideas
By
–
I interviewed the founders of 20+ of today's most successful B2B companies to build a playbook for kickstarting and scaling a B2B business. Today, I'm releasing part 1: How the most successful B2B startups came up with their original idea: