You assume the $3,500 device is the only one they have planned and don't get what it is for. It is to get you to go to the Apple Store and get sold on augmented reality. Within 48 months Apple will have a lightweight pair of glasses that will be far more capable than what
BIG TECH
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Apple users spending power and hardware market accessibility globally
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Developers will care. Apple users spend way way more. And I know all about poor people, have been to 70 countries visiting people's homes. But really is a family living on a dirt floor gonna buy a $500 headset anytime soon? No.
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Apple’s Future Hardware Roadmap: Glasses Innovation Over Four Years
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I will buy this device next year. And a second device within 12 months. And a third device within 36 months. And a fourth device within 48 months. The fourth device is the really amazing pair of glasses that fixes your eyes. Apple has patents that Zuckerberg wishes he had.
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Apple TV Audio Stack Improvements Despite Occasional Hanging Issues
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Very. My Apple TV has hung a couple of times playing music, though. That said, it sounds way better, so they are doing a lot of tuning of the audio stack on the TV.
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Meta’s AR Headset Adoption Challenge Amid Smartphone Competition
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The thing is, everyone has a phone that already can do augmented reality. So, Meta still has a tough time to convince people to lay down $500 bones for a headset that most people haven't even considered buying yet. Plus, every kid will want to try the new Disneyland in it.
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Google Chief Decision Scientist Discusses AI on Instagram Live
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Join me and the Chief Decision Scientist at Google (
@quaesita
) on an exciting Instagram Live on artificial intelligence next week Tag a friend who should join the session and drop your questions below. We’ll go live here http://
instagram.com/alliekmiller -

Qualcomm VP Discusses Hybrid AI Future and On-Device Capabilities
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Next up: Jilei Hou VP of Eng. & Head of AI @Qualcomm on "The Future of AI is Hybrid". Learn about the importance of on-device AI, hybrid AI, and how Qualcomm is delivering these capabilities using #datacentricAI workflow. A crucial conversation as #genAI & AI compute skyrocket
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Apple’s Vision: Lightweight AR Glasses Within Four Years
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Tim Cook doesn't disagree. Within 18 months we will see a more capable, lighter, and lower cost headset. Within 48 months we will see a lightweight pair of glasses from Apple that are affordable for masses.
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Apple’s Israeli Engineering: Targeting Systems and iPhone Design
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Apple has 2,000 employees in Israel. Some of whom actually built targeting systems for the US government. When I saw the system in the iPhone I recognized it as Israeli thinking.
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Tech leader spending billions to maintain relevance amid execution concerns
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One of his employees told me that he will continue spending billions to ensure he remains relevant. So far I'm unimpressed by his execution.