AMA Request: The head of product for TikTok Ads Manager
@herrmanndigital
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Meta Overspending and Budget Challenges Labor Day Weekend
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BRING ON META OVERSPENDING AND BUDGET ISSUES ALL LABOR DAY WEEKEND.
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Meta Ad Delivery Issues Impact Holiday Weekend Campaigns
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Meta advertisers before a big holiday weekend after weeks of delivery issues: feverishly launching ads and hoping for a killer end of month!
— David Herrmann (@herrmanndigital) 29 août 2025
Meta ad engineers coming in hot to disrupt! pic.twitter.com/1aiC4fWEcrMeta advertisers before a big holiday weekend after weeks of delivery issues: feverishly launching ads and hoping for a killer end of month! Meta ad engineers coming in hot to disrupt!
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Google’s Marketing Failure: Why Products Remain Hidden
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Why does Google just royally suck at marketing their products and how to find them? YT and Reddit are full of this same question.
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Meta’s Business Manager and Ads Manager: Design Failures to Avoid
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whatever they did to BM and Ads Manager needs to be studied for what not to do.
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TikTok Surpasses Meta as Worst Advertising Platform Manager
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I do think TikTok has almost usurped Meta for worst Business Manager in the ad game.
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Scaling Operations by Testing Multiple Agencies and Freelancers
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Goal is scale. But around 550k right now. TBH I don’t know when I’d start but this all came to be because we wanted to test a bunch of agencies and freelancers and ended up liking all of them so worked it out.
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Team member handling massive workload demands
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Oh my guy on my team is doing that job. That is insane amount of work
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Creative Innovation Continues With Endless Possibilities
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Oh it is. But ebbs and flows. We never run out of creative haha
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Balancing AI Testing Innovation with Consumer Confidence Concerns
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Nah, it’s balancing everything and the desire to test everything mixed with consumer confidence being down.