TBH I don't really want to state one way or the other because it probably wouldn't be right. Just stating what I do know, it's tough out here to grow on these channels rn. You're one of the few that know the brands I work on so I think you can appreciate my sentiments.
@herrmanndigital
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PMAX and ASC Impact on New Customer Acquisition Strategy
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To clarify this isn’t a time of year thing in my tweet nor actual performance issues. I’ve got brands doing incredibly well right now. The concern is over the last few yrs as PMAX and ASC have become the main focuses, the net new customer reach has dropped. But I 100% hear what
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Moving Beyond Auction Overlap: Branded Content Strategy
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Because at some point the auction overlap becomes too severe. You need to move into other avenues. I continue to run ASC with branded content and whitelisting. It’s still largely working and driving net new visitors.
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Moving Into RoboCop Plot: AI and Robotics Convergence
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I feel like we are moving into the robocop plot very quickly haha
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ASC tools scaling requirements for high-volume AI spending
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Yes, but when you spend 100k+ a day you need some of the ASC tools for scale unfortunately.
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Newsom’s Major Decision Raises Questions About California Tech Policy
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And Newsom is leaving the state with this news?! Sheesh!
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Politically Homeless: Internal Struggle Amid Uncertain Future
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Literally all of us politically homeless folks watching this play out, but steadily crying internally cause there is no hope. pic.twitter.com/rSPOGPSBiu
— David Herrmann (@herrmanndigital) 2 juillet 2024Literally all of us politically homeless folks watching this play out, but steadily crying internally cause there is no hope.
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Meta Removes Product Set Selection Feature Without Transparency
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I love how Meta just has this active. Yet there is no way to see what products or product set this is pulling in. It used to be here to pick the product set. It's gone.
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Company Loses Bullish Appeal as Incentives Withdrawn
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I’m not bullish on it as they are most likely finally pulling the incentives