Too many businesses propped out with very low TAM that crushed during Covid.
@herrmanndigital
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DTC Twitter Community Sentiment Increasingly Negative Trend
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The DTC Twitter community seems particularly super negative (even more than usual) these days.
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Creative Stack and Ad Composition Strategy Insights
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What’s creative stack look like? How many ads in ASC?
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Political Divide: Millions Caught Between Ideological Extremes
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then there are the millions of us stuck in the middle politically homeless
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Oats Overnight: Mastering Organic Social as Paid Strategy
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Exhibit 1000 why I continue to always suggest people just follow Oats Overnight for creative diversity.
— David Herrmann (@herrmanndigital) 19 juillet 2024
They understand paid social is an extension of organic social and making content that doesn't look like ads better than almost everyone. pic.twitter.com/zdMWFLXUG7Exhibit 1000 why I continue to always suggest people just follow Oats Overnight for creative diversity. They understand paid social is an extension of organic social and making content that doesn't look like ads better than almost everyone.
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AI Impact on Real Estate Affordability and Cost of Living
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I can sell my home and buy 3 homes here.
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Winning Creative Duplication Strategy Across Whitelisted Accounts
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very. It's been the biggest unlock. Find a winning piece of creative? Dup it under whitelisting account. Additionally finding they seem to hold the scale the best lately. This is across multiple accounts too.
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Meta Ads Manager Duplicate Feature Outage Across Multiple Accounts
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Can't duplicate on ads manager today in many accounts. Wonderful news.
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California Legislature Silences Conservative Debate on Bill
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If California actually had an ounce of debate in the CA Leg I don’t think this bill would have passed, however they pretty much silenced the small minority of conservatives.
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Meta Advertising Platform Issues Affecting Campaign Scaling
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Another day, another Meta F up. This time Meta is requiring you to update your audience settings on random ad sets. For us the ironic part is the ones that are underperforming are not seeing this issue, only on ones we want to scale, go figure. This is happening on ads built