The data layer is in that 2012 era of the iPhone moment. If we're talking about AI, we're probably at around 08-09 at best. So as we dive into the "trough of disillusionment" that Gartner loves to call it, it's important to remember we see these cycles a lot—and have a ways to go
Data Layer and AI: Navigating the Trough of Disillusionment
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