Serving 10 ideal clients is more profitable than serving 20 random ones.

Ideal clients = reusable processes, better margins, compounding systems

Non-ICP clients = starting from scratch every time

Choose leverage.

🔗 https://t.co/palYtDaSqd pic.twitter.com/FQpsj49SyS

— Ronald Schmelzer (@rschmelzer) 10 février 2026

Serving 10 ideal clients is more profitable than serving 20 random ones. Ideal clients = reusable processes, better margins, compounding systems Non-ICP clients = starting from scratch every time Choose leverage. https://
scalebrate.com/podcast/want-t
o-scale-icp-do-you-know-me
…

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