Stop copying big company playbooks.

You're not Google. You're not Microsoft.

They can afford confusion.
You can't.

Your advantage? Surgical precision with your ICP.

While they spray and pray, you know exactly who you serve.

🔗 https://t.co/palYtDaSqd pic.twitter.com/WcdcS57t5Y

— Ronald Schmelzer (@rschmelzer) 25 janvier 2026

Stop copying big company playbooks. You're not Google. You're not Microsoft. They can afford confusion.
You can't. Your advantage? Surgical precision with your ICP. While they spray and pray, you know exactly who you serve. https://
scalebrate.com/podcast/want-t
o-scale-icp-do-you-know-me
…

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