Why do so many AI pilots never make it into everyday business?

Peter Thum and I sat down with Christian Monberg (@chrismonberg), CTO and Head of Product at Zeta Global, to talk about what gets in the way.

Chris describes companies building agents that work for one person but… pic.twitter.com/UHw149aNiX

— Chubby♨️ (@kimmonismus) 6 octobre 2026

Why do so many AI pilots never make it into everyday business? Peter Thum and I sat down with Christian Monberg (
@chrismonberg
), CTO and Head of Product at Zeta Global, to talk about what gets in the way. Chris describes companies building agents that work for one person but

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