Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.
Product-Market Fit: Key Discovery for B2B Success
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Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.