Banker: Would you say you are a business owner?
Me: Yes.
Banker: What is it you do?
Me: Uhhh it’s complicated. First half of it: Have you heard of Substack?
Banker: No.
Me: Alright in that case does your form allow specifying an NAICS code?
Banker: Can you use regular words?
Creator Economy Platforms and Business Model Complexity
By
–