Most companies still treat customer messaging like a megaphone.

Send update.
Push campaign.
Wait.

But AI is changing the rules fast:

The future is not better messaging.
It is conversations that actually get things done.

That is the big idea I unpacked with @GiorgioPagliara… pic.twitter.com/A7TJhFSn5w

— Ronald van Loon (@Ronald_vanLoon) 14 avril 2026

Most companies still treat customer messaging like a megaphone. Send update.
Push campaign.
Wait. But AI is changing the rules fast: The future is not better messaging.
It is conversations that actually get things done. That is the big idea I unpacked with @GiorgioPagliara

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