It’s no longer about ranking for keywords; it’s about being the answer.

With AI-powered discovery engines becoming the default, brands need to shift from publishing more content to building predictive, authoritative content systems.

At Marketing (re)Focus 2026, I’ll be… pic.twitter.com/yaN16Lr9cU

— Helen Yu (@YuHelenYu) 13 avril 2026

It’s no longer about ranking for keywords; it’s about being the answer. With AI-powered discovery engines becoming the default, brands need to shift from publishing more content to building predictive, authoritative content systems. At Marketing (re)Focus 2026, I’ll be

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