There’s nothing like match day—energy, emotion, and real-time decisions at scale. In this SAP Better Together podcast episode with @FCBayernEN, Dominik Winter, Head of Development and Process, and I explore what it really takes to bring that experience to life behind the scenes. Not just from a technology standpoint, but from a human one. When technology is thoughtfully designed, it doesn’t get in the way—it disappears into the experience. And what remains is something far more powerful: a sense of belonging, of being seen, of being part of something bigger. That’s the real story here. Technology in service of connection. Podcast Episode: techunknownsap.libsyn.com/fc… Timo Elliott's Practioner Video: sap.com/assetdetail/2026/03/… Better Together Conversations: url.sap/btpcustomerconversat… #AI #CustomerExperience #DigitalTransformation

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