Currently it represents 1%-5% but the projections are huge, especially in the age of AI Mode. There are hundreds of them.
What are the sources from Semrush and Sparktoro? For example: https://
martech.org/ai-search-is-c
ollapsing-the-b2b-buyer-journey/
… https://
mckinsey.com/capabilities/g
rowth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search
… https://
dig.watch/updates/wikipe
dia-faces-traffic-decline-as-ai-and-social-video-reshape-online-search
…
AI and social videos collapse web and B2B traffic
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