My biggest takeaway from #icra2025 was just how many students want to found a robotics company. But building a company is much more than building a robot. Instead of focusing on the HOW of robots, I encouraged people to think about the WHY. What problem do you solve, and for who? IEEE ICRA (@ieee_ras_icra) ✨Join us at #ICRA2025 to hear from plenary speaker, Tessa Lau (@tessalau), CEO & Co-Founder, Dusty Robotics! She will present the talk, "So you want to build a robot company?" 📆 Wednesday, May 21 | 1:45-2:45 PM 🔗 Read the full abstract here: loom.ly/N-F285Q — https://nitter.net/ieee_ras_icra/status/1923370693300830630#m
Building a Robotics Company: Focus on Why, Not Just How
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