A masterclass on product positioning from @rahulvohra
— Lenny Rachitsky (@lennysan) 28 mars 2025
"Most well-known brands have stood for one clear thing. They have a clear position. So in order for Superhuman to be memorable, I believed that we needed to occupy a clear position in the first year of Superhuman.… pic.twitter.com/gL37bHu0JT
A masterclass on product positioning from @rahulvohra "Most well-known brands have stood for one clear thing. They have a clear position. So in order for Superhuman to be memorable, I believed that we needed to occupy a clear position in the first year of Superhuman.