Tobi Lütke (@tobi) is one of the most real, inspiring, and first-principled thinkers I've ever met. He also operates Shopify very different from other companies at this scale:
— The product roadmap is driven by intuition, taste, and a 100-year vision
— KPIs are banned on their… pic.twitter.com/9aR4Q5DKe0

— Lenny Rachitsky (@lennysan) 2 février 2025

Tobi Lütke (
@tobi
) is one of the most real, inspiring, and first-principled thinkers I've ever met. He also operates Shopify very different from other companies at this scale:
— The product roadmap is driven by intuition, taste, and a 100-year vision
— KPIs are banned on their

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