Also thought this observation from the Biden campaign was interesting/telling about the state of the internet. Social media strategy for presidents used to be trying to hit home runs…now it's Moneyball. (gift link!) https://
theatlantic.com/technology/arc
hive/2024/02/joe-biden-tiktok-account/677453/?gift=bQgJMMVzeo8RHHcE1_KM0T6ZFl9TjcHKBvBEnskz4cU&utm_source=copy-link&utm_medium=social&utm_campaign=share
…
Biden Campaign’s Moneyball Approach to Social Media Strategy
By
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